Education is Key Priority in Reverse Mortgage Media Coverage

August 18, 2020

In its efforts to connect with a broader base of potential borrowers, the reverse mortgage industry has made a lot of sustained, concerted efforts to communicate to customers how a reverse mortgage might be able to help them, and why the product category may be worthy of consideration.

This has largely been an uphill battle, however, as perceptions of the product category have been afflicted by inaccurate, incomplete and/or out-of-date information. Read more…

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