“Why Not Use It” Now Airing
ORANGE, Calif. (June 19, 2017) –American Advisors Group (AAG), the leading reverse mortgage lender in the nation, today announced the debut of its new television campaign, “Why Not Use It,” starring the company’s national spokesperson, Emmy and Golden Globe award-winning actor, Tom Selleck. AAG collaborated with agency partner Samm Media Production on the new TV commercial. The 120- and 60-second spots began running June 19 across cable and national networks, including ABC, NBC, CBS and Fox.
“Reverse mortgages have been undervalued and underutilized for too long in this country. Senior homeowners should have a way to use their hard earned home equity to help fund their retirement,” said AAG spokesperson Tom Selleck. “AAG’s commitment to getting this message out, as well as their ethical approach to doing business, will ensure more seniors live a more financially secure retirement.”
Since Selleck was named AAG’s national spokesperson in June 2016, the company has worked to increase awareness among senior American homeowners that home equity should be part of comprehensive retirement planning. According to the NRMLA/RiskSpan Reverse Mortgage Market Index, Americans aged 62 and older have accumulated $6.2 trillion in home equity. Based on AAG’s analysis, there are more than 27 million American senior households, aged 62 or older, with equity. That equates to an average of more than $200,000 per household with equity.
“The new campaign direction focuses on the fact that many older American homeowners are struggling to fund their retirement despite the enormous amount of home equity that’s available to them,” said Teague McGrath, chief creative officer for AAG. “Tom Selleck has a deep appreciation of this problem and understands how reverse mortgages could be a critical component in many seniors’ retirement funding. His commitment and enthusiasm to help AAG educate consumers on ways to use their home equity in a responsible, viable way, ensures this campaign’s success.”
The Bipartisan Policy Center projects that over the next 15 years the explosive growth of the nation’s senior population will present unprecedented challenges. Millions of Americans will lack enough savings to fund their retirement and for many seniors the level of savings will be woefully inadequate to cover the expenses of daily living, or to finance long-term services or home modifications necessary to make living at home safe and secure. And, according to the U.S. Government Accounting Office, about half of households 55 and older have no retirement savings. A 2017 study by the Urban Institute concluded that “home equity has the potential to be a major source of financial security for U.S. households.”
A link to the “Why Not Use It” commercial can be found here.
About American Advisors Group
AAG, now a division of Finance of America Reverse (FAR), continues its dedication to helping older Americans find new ways to fund a better retirement through the responsible use of home equity. AAG offers a suite of home equity solutions — including Home Equity Conversion Mortgages and proprietary reverse mortgages, that are designed to give seniors a better financial outcome in retirement. Following the asset acquisition of AAG by FAR in April 2023, FAR and AAG together make up one of the largest reverse mortgage companies in the US. The company is licensed nationally (NMLS #2285) and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). For more information about AAG, please visit www.aag.com.
AAG/American Advisors Group are divisions of Finance of America Reverse LLC which is licensed nationwide | Equal Housing Opportunity | NMLS ID # 2285 (www.nmlsconsumeraccess.org) | 8023 East 63rd Place, Suite 700 | Tulsa, OK 74133