“Home Equity Chair” Airing Now
Orange, Calif. (September 8, 2016)–American Advisors Group (AAG), the leading reverse mortgage lender in the nation, this week launched its latest television commercial starring Emmy and Golden Globe award-winning actor Tom Selleck. The spot is the second of three new ads featuring Selleck as the company’s national spokesperson.
The new spot, entitled “Home Equity Chair,” introduces an important new discussion point to the retirement planning conversation: that the traditional “three-legged stool” approach to funding retirement — savings, pensions/401(k) and Social Security — may no longer provide enough income for older Americans to live comfortably on during their golden years. In the new ad Selleck emphasizes the importance of considering home equity the “fourth leg” of the retirement “chair” as part of a comprehensive retirement strategy, providing greater stability and security to age in place.
U.S. Census Bureau data shows an average married couple aged 65 years old has nearly 68 percent of their wealth tied up in their home equity. To this point, Jamie Hopkins, associate professor of taxation at American College and co-director of the New York Life Center for Retirement Income states, “By ignoring home equity as a potential income source in retirement, you’re essentially leaving two-thirds of your available retirement assets on the table.” He continues, “When we talk about retirement planning, people need to look at their wealth in a holistic manner, and that includes home equity.”
This latest commercial from AAG follows the very successful debut of Selleck as the company’s newly announced spokesperson. Selleck’s first commercial for AAG, “Too Good to be True,” premiered in early August and has already outperformed all other commercials aired by the company.
“Data from the Employee Benefit Research Institute shows that nearly one-third of retirees have less than $1,000 saved, and oftentimes, home equity is their largest asset. It’s clear that many older Americans will need to consider home equity as a source of income, and a reverse mortgage is a way to access that equity,” explains Teague McGrath, chief creative officer for AAG. He continues, “Selleck’s widespread appeal will surely bring a much needed spotlight on this issue — and on reverse mortgage loans as a viable retirement solution.”
“Home Equity Chair” is now airing on major network and cable stations across the country as 60- and 120-second spots. A link to the commercial may be found here.
About American Advisors Group
American Advisors Group (AAG) is the nation’s leader in reverse mortgage lending. We are dedicated to helping American seniors convert a portion of their home equity, a largely untapped asset, to help fund their retirement needs.
AAG by the Better Business Bureau, has a 96% customer satisfaction rating and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). To learn more about American Advisors Group and reverse mortgage loans, please visit the company’s website at www.aag.com, on Facebook and on Twitter.
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