Orange, Calif. (August 1, 2016) –American Advisors Group (AAG), the leading reverse mortgage lender today announced the premiere of its new television commercial campaign starring the company’s new national spokesperson, Emmy and Golden Globe award-winning actor Tom Selleck. The commercials began running today across cable and national networks including ABC, NBC, and CBS.
The announcement comes as AAG unveils a fresh new marketing strategy that aims to correct common misperceptions head-on about reverse mortgage loans and also explain why home equity should be considered as another source of income in the retirement planning process. The first commercial airing this week is a :120 spot entitled, “Too Good to be True,” and will be followed shortly by two additional commercials. All of the ads will come packaged as both :60 and :120 second spots.
AAG collaborated with agency partner Siltanen & Partners Advertising on the new campaign, taking a fresh new approach that is visually more dramatic and compelling than past commercials. Along with the ads, AAG has debuted a new tagline, “Bringing Stability to Your Retirement,” and created a new, comprehensive information kit that explains how home equity may be used in retirement planning.
“The spots show what we’ve known all along – that Tom Selleck connects extremely well with the camera, straight into America’s living rooms. And you’ll feel that within the first few frames of the ad,” stated Teague McGrath, chief creative officer for AAG. McGrath explained, “Stylistically speaking, we’ve taken more of a cinematic approach to draw attention to the message that reverse mortgages are more than they used to be, now offering greater financial security with new guidelines and policies in place.” McGrath continued, “Once you see the new spots featuring Tom, I believe you’ll agree … reverse mortgage loans never looked so good.”
With the naming of Selleck as its new spokesperson, AAG is working to increase awareness among senior American homeowners that home equity should be considered as part of a comprehensive retirement planning strategy.
According to Reza Jahangiri, chief executive officer for AAG, “The traditional approach to retirement planning – savings, Social Security and pension plans – is likely not enough for the more than 55 percent of Americans whose primary asset is home equity.” He continues, “We feel passionately that Tom Selleck is the voice Americans can trust to explain how a reverse mortgage can help fund longevity.
A link to the “Too Good to be True” : 120-second commercial may be found here.
AAG, now a division of Finance of America Reverse (FAR), continues its dedication to helping older Americans find new ways to fund a better retirement through the responsible use of home equity. AAG offers a suite of home equity solutions — including Home Equity Conversion Mortgages and proprietary reverse mortgages, that are designed to give seniors a better financial outcome in retirement. Following the asset acquisition of AAG by FAR in April 2023, FAR and AAG together make up one of the largest reverse mortgage companies in the US. The company is licensed nationally (NMLS #2285) and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). For more information about AAG, please visit www.aag.com.
AAG/American Advisors Group are divisions of Finance of America Reverse LLC which is licensed nationwide | Equal Housing Opportunity | NMLS ID # 2285 (www.nmlsconsumeraccess.org) | 8023 East 63rd Place, Suite 700 | Tulsa, OK 74133